Cassidy Paxton

Last week, we had the privilege of hearing from the senior producer and social media manager of LU Athletics, Cassidy Paxton. A 2021 graduate of LU, Cassidy began her professional career in the graphic design and social media department of Baylor University in Waco, Texas, before she felt the Lord calling her back to Liberty. Now overseeing social media across campus, Cassidy is tasked with developing the brand image of Liberty Athletics while still reflecting the “Liberty Way” and our school’s values to the best of her ability.

While sharing her story, Cassidy gave a great deal of professional advice, emphasizing the importance of understanding employers and being mindful of one’s workplace environment. She shared how avoiding lazy routines and adopting a proactive mindset are key aspects that will make one stand out in the workplace.

Additionally, Cassidy shared how keeping an open mind and taking creative risks helps one grow in their work and as an employee, demonstrating adaptability within the workspace. Overall, Cassidy provided a detailed yet helpful guide to succeeding in one’s work life by encouraging us to implement a healthy blend of strong work ethic and open-mindedness in our future careers.